South Korea has significantly elevated its global presence through the proliferation of its soft power.
In recent years, Korean cultural products have gained widespread popularity, with people from various corners of the world embracing Korean music, dramas, and films.
Pakistani audiences, in particular, have developed a strong affinity for Korean dramas, while music acts like BTS and Black Pink enjoy immense popularity among the younger demographic.
Moreover, Korean beauty trends and makeup aesthetics have made their way into Pakistan, offering a fresh perspective on beauty standards following the previous influence of Bollywood and Hollywood ideals.
Alizeh Shah rose to prominence following her role in the drama Ehd e Wafa. Since then, she has starred in numerous successful dramas and maintains a strong presence on social media.
Lately, she has been sporting looks heavily influenced by Korean beauty trends, as evidenced by her recent photos.
However, some individuals have expressed dissatisfaction, suggesting that she appears to be imitating Lisa from Black Pink and has deviated from her own unique allure and charm.
