Model Bella Hadid, of mixed American, Dutch, and Palestinian heritage, marked the debut of her new fragrance brand with a lavish event at The Huntress New York over the weekend.
Embracing her distinctive style, Hadid commanded attention in a vintage Roberto Cavalli ensemble from the label’s Spring/Summer 2003 collection.
Her attire featured a striking yellow gown, complemented by a lace-up corset, and adorned with glamorous gold stiletto sandals.
Announcing her fragrance line on Instagram last week, the renowned model introduced scents named “Salted Muse,” “Blooming Fire,” and “Window2Soul.” Packaged elegantly in glass bottles with gold caps, the fragrances are offered in sizes of 10, 50, and 100 ml.
Hadid described her perfumes as “hydrating, alcohol-free, and enriched with essential oils,” urging her followers to “shake to activate the transformative bi-phase formula.”
Reports detail the intricate compositions of each scent. “Salted Muse” combines top notes of sea salt, pink pepper, and carbon dioxide extract, with heart notes of olive tree accord, fig, and lavender, and base notes of cedarwood, sandalwood, and amber.
“Blooming Fire” intertwines bergamot, cedarwood, clove leaf, and cardamom, with Tahitian monoi and jasmine at its core, concluding with patchouli. Meanwhile, “Window2Soul” begins with lemon, geranium, and mint top notes, transitions to jasmine and damask rose, and finishes with a base of tonka bean.
Reflecting on her deep connection to fragrance, Hadid shared on her website, “Scent has always played a pivotal role in my life — it empowers me to feel grounded and in tune with my surroundings.” She elaborated on the emotional significance of scent, particularly during her journey of healing.
Hadid revealed her sensitivity to alcohol in conventional perfumes, prompting her exploration of alternatives such as essential oils.
While her recent activities in New York have revolved around promoting Orebella, Hadid is anticipated to make a dazzling appearance at the upcoming Met Gala.
