Blake Lively is fully embracing her role as Lily Bloom from “It Ends With Us” during her promotional tour, and her fashion choices have been nothing short of spectacular.
From launching her own haircare brand, Blake Brown Beauty, to supporting Ryan Reynolds at the Deadpool & Wolverine premiere, the “Gossip Girl” star has been showcasing an array of floral-themed outfits that pay tribute to her character, a 23-year-old florist. Here’s a rundown of her botanical-inspired looks leading up to the film’s release on August 9.
At the annual Book Bonanza event, founded by “It Ends With Us” author Colleen Hoover, Lively wore a sheer black Balmain Spring 2024 dress adorned with sparkling flowers and green sequined trim. She paired the dress with dazzling Christian Louboutin heels priced at $1,695.
During an interview with Hoover and a moderator, Lively discussed the challenges of adapting a book character for film and shared memorable moments from the set.
For the Tribeca Film Festival artists dinner, Lively embraced a playful, pajama-inspired look in a Chanel two-piece set decorated with vibrant orange and pink flowers, sparkling buttons, and the brand’s iconic double-C logo. The trousers are priced at $3,820, with a matching jacket also available. Her matching floral nails and silver accents completed the ensemble.
Ahead of the film’s official release, Lively and the cast attended an early screening event where she wore a pair of Valentino jeans featuring embroidered denim flowers and cutouts, costing $19,000, paired with a simple white tank top. Lively’s denim look was complemented by Brandon Sklenar, who sported jeans with iron-on patches she personally added.
On July 11, Lively shared a post on Instagram, highlighting her floral fashion theme: “A month of flower fashion has begun.” She wore a Bode short suit layered with a shirt borrowed from her husband’s closet for a scrapbooking and baking event. Lively reflected on her character’s look, describing it as a blend of femininity and masculinity, maximalism and minimalism, and excessiveness with utility—a woman embodying multiple facets all at once.
